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Matt Hills 
Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary [PDF ebook] 

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Cover von Matt Hills: Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary (PDF)

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a ‚popular media event‘ while sometimes uneasily integrating public service values and consumerist logics.

€53.49
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Inhaltsverzeichnis

Introduction: Media Anniversaries – Brand, Paratext, Event… and the Hype of the Doctor
1. Marketing the 50th Anniversary – Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary – Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary – Cinematic Liveness and the ‚Developing Art‘ of the Doctor

Über den Autor

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.
Dieses Ebook kaufen – und ein weitere GRATIS erhalten!
Sprache Englisch ● Format PDF ● Seiten 146 ● ISBN 9781137463326 ● Dateigröße 1.9 MB ● Verlag Palgrave Macmillan UK ● Ort London ● Land GB ● Erscheinungsjahr 2015 ● herunterladbar 24 Monate ● Währung EUR ● ID 4971906 ● Kopierschutz Soziales DRM

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