The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a ‘popular media event’ while sometimes uneasily integrating public service values and consumerist logics.
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Introduction: Media Anniversaries – Brand, Paratext, Event… and the Hype of the Doctor
1. Marketing the 50th Anniversary – Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary – Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary – Cinematic Liveness and the ‘Developing Art’ of the Doctor
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Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.
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