Nazmi Kozak & Metin Kozak 
Tourist Destination Management [PDF ebook] 
Instruments, Products, and Case Studies

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This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, coope...

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Inhaltsverzeichnis

1 Social media usage among top European DMOs.- 2 Neoliberal collaboration of tourism academia and industry: The case of destination governance.- 3 The airline–air...

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Über den Autor

Nazmi Kozak is a Professor in the Faculty of Tourism at Anadolu University, Turkey. He holds both Master’s and Ph D degrees in tourism management. His research activi...

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Sprache Englisch ● Format PDF ● Seiten 324 ● ISBN 9783030169817 ● Dateigröße 15.8 MB ● Alter 02-99 Jahre ● Herausgeber Nazmi Kozak & Metin Kozak ● Verlag Springer International Publishing ● Ort Cham ● Land CH ● Erscheinungsjahr 2019 ● herunterladbar 24 Monate ● Währung EUR ● ID 6982452 ● Kopierschutz Soziales DRM

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