This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume ‚Strategy and Communication for Innovation‘ and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Inhaltsverzeichnis
Part I – Strategic Perspectives on Innovation.- Part II – Communicative Perspectives on Innovation.- Part III – Integrated Perspectives on Innovation.- Part IV – Case Examples.
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