Nicole Pfeffermann & Julie Gould 
Strategy and Communication for Innovation [PDF ebook] 
Integrative Perspectives on Innovation in the Digital Economy

支持

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume ‘Strategy and Communication for Innovation’ and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

€181.89
支付方式

表中的内容

Part I – Strategic Perspectives on Innovation.- Part II – Communicative Perspectives on Innovation.- Part III – Integrated Perspectives on Innovation.- Part IV – Case Examples.

购买此电子书可免费获赠一本!
语言 英语 ● 格式 PDF ● 网页 424 ● ISBN 9783319495422 ● 文件大小 7.5 MB ● 编辑 Nicole Pfeffermann & Julie Gould ● 出版者 Springer International Publishing ● 市 Cham ● 国家 CH ● 发布时间 2017 ● 版 3 ● 下载 24 个月 ● 货币 EUR ● ID 5074205 ● 复制保护 社会DRM

来自同一作者的更多电子书 / 编辑

36,154 此类电子书