Paata Bukhrashvili & Valentina Chkoniya 
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior [EPUB ebook] 

Support

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

€308.47
Zahlungsmethoden
Dieses Ebook kaufen – und ein weitere GRATIS erhalten!
Format EPUB ● Seiten 546 ● ISBN 9781799831181 ● Herausgeber Paata Bukhrashvili & Valentina Chkoniya ● Verlag IGI Global ● Erscheinungsjahr 2020 ● herunterladbar 3 mal ● Währung EUR ● ID 8078254 ● Kopierschutz Adobe DRM
erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

128.683 Ebooks in dieser Kategorie