Paata Bukhrashvili & Valentina Chkoniya 
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior [EPUB ebook] 

Supporto

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

€308.47
Modalità di pagamento
Acquista questo ebook e ricevine 1 in più GRATIS!
Formato EPUB ● Pagine 546 ● ISBN 9781799831181 ● Editore Paata Bukhrashvili & Valentina Chkoniya ● Casa editrice IGI Global ● Pubblicato 2020 ● Scaricabile 3 volte ● Moneta EUR ● ID 8078254 ● Protezione dalla copia Adobe DRM
Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

126.607 Ebook in questa categoria