6 Ebooks von Per Skalen
Per Skalen: Managing Service Firms
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of market …
EPUB
Englisch
DRM
€122.27
Markus Fellesson & Martin Fougere: Marketing Discourse
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization o …
PDF
Englisch
DRM
€90.28
Markus Fellesson & Martin Fougere: Marketing Discourse
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization o …
EPUB
Englisch
DRM
€12.83
Markus Fellesson & Martin Fougere: Marketing Discourse
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization o …
PDF
Englisch
DRM
€12.86
Per (Karlstad University, Sweden) Skalen: Managing Service Firms
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed …
EPUB
DRM
€20.61
Per (Karlstad University, Sweden) Skalen: Managing Service Firms
Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed …
PDF
DRM
€20.47
