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Per Skalen
Managing Service Firms [EPUB ebook]
The Power of Managerial Marketing

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Cover von Per Skalen: Managing Service Firms (ePUB)

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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Sprache Englisch ● Format EPUB ● ISBN 9780203854495 ● Verlag Taylor & Francis ● Erscheinungsjahr 2010 ● herunterladbar 6 mal ● Währung EUR ● ID 2296868 ● Kopierschutz Adobe DRM

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