Ebook > Sozialwissenschaft > Wirtschaft > Ralf T. Kreutzer: Online-Marketing (ePUB)

Ralf T. Kreutzer
Online-Marketing [EPUB ebook]

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Cover von Ralf T. Kreutzer: Online-Marketing (ePUB)

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

In der dritten Auflage wurden, da sich im Online-Marketing kontinuierlich viel verändert, wieder alle Kapitel auf den aktuellen Stand gebracht und neue Entwicklungen – bspw. rund um Tik Tok – aufgenommen.

Die neu hinzugekommenen ergänzenden Flashcards dienen der Wissensüberprüfung und unterstützen den optimalen Lernerfolg.

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Sprache Deutsch ● Format EPUB ● ISBN 9783658339371 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2021 ● herunterladbar 3 mal ● Währung EUR ● ID 8087482 ● Kopierschutz Adobe DRM

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