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Richard A. (Western Michigan University, USA) Gershon
Digital Media and Innovation : Management and Design Strategies in Communication [PDF ebook]
Management and Design Strategies in Communication

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Cover von Richard A. (Western Michigan University, USA) Gershon: Digital Media and Innovation : Management and Design Strategies in Communication (PDF)

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

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Sprache Englisch ● Format PDF ● Seiten 280 ● ISBN 9781483311661 ● Verlag SAGE Publications US ● Erscheinungsjahr 2016 ● herunterladbar 6 mal ● Währung EUR ● ID 5360379 ● Kopierschutz Adobe DRM

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