ईबुक > सामाजिक विज्ञान > अर्थव्यवस्था > Richard A. (Western Michigan University, USA) Gershon: Digital Media and Innovation : Management and Design Strategies in Communication (PDF)

Richard A. (Western Michigan University, USA) Gershon
Digital Media and Innovation : Management and Design Strategies in Communication [PDF ebook]
Management and Design Strategies in Communication

समर्थन

का आवरण Richard A. (Western Michigan University, USA) Gershon: Digital Media and Innovation : Management and Design Strategies in Communication (PDF)

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

€64.07

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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 280 ● ISBN 9781483311661 ● प्रकाशक SAGE Publications US ● प्रकाशित 2016 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 5360379 ● कॉपी सुरक्षा Adobe DRM

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Richard A. Gershon USA) Gershon Richard A. (Western Michigan University

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