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Richard A. (Western Michigan University, USA) Gershon 
Digital Media and Innovation : Management and Design Strategies in Communication [PDF ebook] 
Management and Design Strategies in Communication

समर्थन
का आवरण Richard A. (Western Michigan University, USA) Gershon: Digital Media and Innovation : Management and Design Strategies in Communication (PDF)

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

€64.07
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 280 ● ISBN 9781483311661 ● प्रकाशक SAGE Publications US ● प्रकाशित 2016 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 5360379 ● कॉपी सुरक्षा Adobe DRM
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Richard A. GershonUSA) Gershon Richard A. (Western Michigan University

260,259 इस श्रेणी में ईबुक

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Atsushi Sumi: Japanese Industrial Transplants in the United States
First Published in 1998. This book examines the transferability of Japanese organizational practices to Japanese owned industrial transplants in the United States, and demonstrates that relations of …
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€43.69
का आवरण Mr Robert Sawyer: Kiss & Sell: Writing for Advertising
Mr Robert Sawyer: Kiss & Sell: Writing for Advertising
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, exam …
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€40.75
का आवरण Niels Kroner: Blueprint for Better Banking
Niels Kroner: Blueprint for Better Banking
‘A Blueprint for Better Banking’ takes a fresh look at the financial crisis. It sets out to answer specifically what the mistakes were that banks made and how this could have been avoided. What is un …
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€16.01
का आवरण Rudy Ruggles: Knowledge Management Tools
Rudy Ruggles: Knowledge Management Tools
The third in the readers series Resources for the Knowledge-Based Economy, Knowledge Management Tools analyzes the use of knowledge management tools in the past, present and future. It helps managers …
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€59.28
का आवरण Noel Bruton: How to Manage the IT Help Desk
Noel Bruton: How to Manage the IT Help Desk
Are you overworked, unappreciated and under-resourced? This book understands you, and provides years and years of User Support experience packed into one volume. The ”How To” book that every IT dep …
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€92.74
का आवरण Aino Halinen: Relationship Marketing in Professional Services
Aino Halinen: Relationship Marketing in Professional Services
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ”fly on the wall” case study, Halinen explores the relationship between a Helsinki advertising …
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€51.54
का आवरण Toshiaki Tachibanaki & Atsuhiro Taki: Capital and Labour in Japan
Toshiaki Tachibanaki & Atsuhiro Taki: Capital and Labour in Japan
Toshiaki Tachibanaki and Atsuhiro Taki emphasise several institutional features in Japan which differ from those in Euro-American countries: for example, the permanent employment and seniority system …
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€51.54
का आवरण Fabrizio Onida & Gianfranco Viesti: The Italian Multinationals (RLE International Business)
Fabrizio Onida & Gianfranco Viesti: The Italian Multinationals (RLE International Business)
This book, based on extensive, original, detailed research presents a comprehensive overview of the Italian multinationals and their activities during the 1990s. It:
  • surveys the size, geogra …
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€56.84
का आवरण Humberto Barreto: The Entrepreneur in Microeconomic Theory
Humberto Barreto: The Entrepreneur in Microeconomic Theory
Throughout the history of economic thought, the entrepreneur a wide variety of roles. Once cast as a fundamental agent in production, distribution and growth theories, he has now surprisingly disappe …
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का आवरण Guenther Ruhe: Product Release Planning
Guenther Ruhe: Product Release Planning
Business success hinges on successfully creating products with the right features. You must correctly analyze the needs of the customer and match these needs with your resources to not only produce a …
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