Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today’s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
€63.33
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 280 ● ISBN 9781483311661 ● प्रकाशक SAGE Publications US ● प्रकाशित 2016 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 5360379 ● कॉपी सुरक्षा Adobe DRM
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