MICHAEL G. LUCHS is a former executive and industry consultant, is an Associate Professor at the College of William & Mary and Founding Director of the Jim & Bobbie Ukrop Innovation & Design Studio.
K. SCOTT SWAN is a Professor of International Business, Design, and Marketing at the College of William and Mary Mason School of Business, and a Fulbright Scholar serving as the Hall Distinguished Chair for Entrepreneurship in Central Europe at WU Vienna, Austria (2015-2016).
ABBIE GRIFFIN holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, and the former editor of the Journal of Product Innovation Management.
3 Ebooks von Scott Swan
Michael G. Luchs & Scott Swan: Design Thinking
Develop a more systematic, human-centered, results-oriented thought process
Design Thinking is the Product Development and Management Association’s (PDMA) guide to better problem solving and …
EPUB
Englisch
DRM
€50.99
Michael G. Luchs & Scott Swan: Design Thinking
Develop a more systematic, human-centered, results-oriented thought process
Design Thinking is the Product Development and Management Association’s (PDMA) guide to better problem solving and …
PDF
Englisch
DRM
€50.99
Kurt Gaubinger & Michael Rabl: Innovation and Product Management
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are …
PDF
Englisch
€60.98
