MICHAEL G. LUCHS is a former executive and industry consultant, is an Associate Professor at the College of William & Mary and Founding Director of the Jim & Bobbie Ukrop Innovation & Design Studio.
K. SCOTT SWAN is a Professor of International Business, Design, and Marketing at the College of William and Mary Mason School of Business, and a Fulbright Scholar serving as the Hall Distinguished Chair for Entrepreneurship in Central Europe at WU Vienna, Austria (2015-2016).
ABBIE GRIFFIN holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, and the former editor of the Journal of Product Innovation Management.
4 Ebook di Scott Swan
Michael G. Luchs & Scott Swan: Design Thinking
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association’s (PDMA) guide to better problem solving and decision …
EPUB
Inglese
DRM
€50.99
Michael G. Luchs & Scott Swan: Design Thinking
Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association’s (PDMA) guide to better problem solving and decision …
PDF
Inglese
DRM
€50.99
Kurt Gaubinger & Michael Rabl: Innovation and Product Management
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are incre …
PDF
Inglese
€60.98
Scott Swan: The Hope You Need Today
The hope you need today is not found in the things of this world. Money and fame can disappear quickly. The hope you need is found in the One who created the world. Jesus died on the cross and rose f …
EPUB
Inglese
DRM
€9.99
