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Sebastian Teupe
Die Schaffung eines Marktes [PDF ebook]
Preispolitik, Wettbewerb und Fernsehgeratehandel in der BRD und den USA 1945-1985

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Cover von Sebastian Teupe: Die Schaffung eines Marktes (PDF)

Haben Märkte in der BRD und den USA unterschiedlich funktioniert? Das Buch geht dieser Frage mit Hilfe der Wirtschaftssoziologie am Beispiel des Marktes für TV-Geräte nach. Es zeigt, dass die sozialen Kontexte das Markthandeln der Hersteller, Händler und Konsumenten entscheidend prägten. Dabei geht es über die Schablone nationaler ‚Marktkulturen‘ hinaus und zeigt die Veränderungen und Ähnlichkeiten des Marktes in den beiden Gesellschaften.

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Sprache Deutsch ● Format PDF ● Seiten 447 ● ISBN 9783110497946 ● Verlag De Gruyter ● Erscheinungsjahr 2016 ● herunterladbar 3 mal ● Währung EUR ● ID 6587275 ● Kopierschutz Adobe DRM

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