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Sebastian Teupe
Die Schaffung eines Marktes [PDF ebook]
Preispolitik, Wettbewerb und Fernsehgeratehandel in der BRD und den USA 1945-1985

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Couverture du Sebastian Teupe: Die Schaffung eines Marktes (PDF)

Haben Märkte in der BRD und den USA unterschiedlich funktioniert? Das Buch geht dieser Frage mit Hilfe der Wirtschaftssoziologie am Beispiel des Marktes für TV-Geräte nach. Es zeigt, dass die sozialen Kontexte das Markthandeln der Hersteller, Händler und Konsumenten entscheidend prägten. Dabei geht es über die Schablone nationaler ‘Marktkulturen’ hinaus und zeigt die Veränderungen und Ähnlichkeiten des Marktes in den beiden Gesellschaften.

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Langue Allemand ● Format PDF ● Pages 447 ● ISBN 9783110497946 ● Maison d’édition De Gruyter ● Publié 2016 ● Téléchargeable 3 fois ● Devise EUR ● ID 6587275 ● Protection contre la copie Adobe DRM

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