Stephanie Diamond & John Haydon 
Facebook Marketing For Dummies [EPUB ebook] 

Introduction 1
Part 1: Getting Started with Facebook Marketing 5
Chapter 1: Marketing in the Age of Facebook 7
Chapter 2: Researching and Understanding Your Target Audience 19
Chapter 3: Developing a Facebook Marketing Plan 35
Part 2: Building Your Facebook Presence 59
Chapter 4: Getting Started with a Facebook Page 61
Chapter 5: Configuring Admin Settings for Your Page 83
Chapter 6: Enhancing Your Facebook Page with Applications 93
Part 3: Engaging with Your Customers and Prospects on Facebook 109
Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 111
Chapter 8: Growing Your Facebook Page’s Fan Base 125
Chapter 9: Engaging Your Facebook Fans 149
Chapter 10: Improving Your Marketing Strategy with Facebook Insights 167
Part 4: Marketing beyond the Facebook Page 199
Chapter 11: Using Facebook Advertising to Promote Your Business 201
Chapter 12: Using Facebook Offers to Sell Products and Services 243
Chapter 13: Using Facebook Groups and Events for Your Business 251
Chapter 14: Integrating Facebook into Your Other Marketing Channels 271
Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 287
Chapter 16: Stepping Up Your Customer Engagement 307
Part 5: The Part of Tens 331
Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 333
Chapter 18: Ten Business Tips for Facebook 339
Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 345
Index 349

Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.