Add Facebook to your marketing plan–and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
* Develop a desirable community
* Sell products and services
* Use Facebook events to drive sales
* Get new business tips and avoid common mistakes
Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
Table des matières
Introduction 1
Part 1: Getting Started with Facebook Marketing 5
Chapter 1: Marketing in the Age of Facebook 7
Chapter 2: Researching and Understanding Your Target Audience 19
Chapter 3: Developing a Facebook Marketing Plan 35
Part 2: Building Your Facebook Presence 59
Chapter 4: Getting Started with a Facebook Page 61
Chapter 5: Configuring Admin Settings for Your Page 83
Chapter 6: Enhancing Your Facebook Page with Applications 93
Part 3: Engaging with Your Customers and Prospects on Facebook 109
Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 111
Chapter 8: Growing Your Facebook Page’s Fan Base 125
Chapter 9: Engaging Your Facebook Fans 149
Chapter 10: Improving Your Marketing Strategy with Facebook Insights 167
Part 4: Marketing beyond the Facebook Page 199
Chapter 11: Using Facebook Advertising to Promote Your Business 201
Chapter 12: Using Facebook Offers to Sell Products and Services 243
Chapter 13: Using Facebook Groups and Events for Your Business 251
Chapter 14: Integrating Facebook into Your Other Marketing Channels 271
Chapter 15: Integrating Facebook Features into Your Website with Social Plugins 287
Chapter 16: Stepping Up Your Customer Engagement 307
Part 5: The Part of Tens 331
Chapter 17: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 333
Chapter 18: Ten Business Tips for Facebook 339
Chapter 19: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 345
Index 349
A propos de l’auteur
Stephanie Diamond is a marketing thought leader with 20+ years of experience building profits for both small business and multibillion dollar corporations. She is the founder of Digital Media Works, Inc. John Haydon owns Inbound Zombie, a consultancy that provides nonprofits with strategic training about Facebook.
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