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Thomas Becker
Medienmanagement und öffentliche Kommunikation [EPUB ebook]
Der Einsatz von Medien in Unternehmensfuhrung und Marketing

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Cover von Thomas Becker: Medienmanagement und öffentliche Kommunikation (ePUB)

Wie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien und Kommunikation als Mittel der Unternehmensführung sowie Medien und Kommunikation als strategisches Instrument im Marketing. Beide Aspekte stellt das Lehrbuch Medienmanagement und öffentliche Kommunikation für Studium und Berufspraxis vor und dient damit als Kompass für die Anwendung erfolgreicher Unternehmenskommunikation.

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Sprache Deutsch ● Format EPUB ● ISBN 9783658008871 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2014 ● herunterladbar 3 mal ● Währung EUR ● ID 6339821 ● Kopierschutz Adobe DRM

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