Електронна книга > Наука > Генерал > Thomas Becker: Medienmanagement und öffentliche Kommunikation (ePUB)

Thomas Becker
Medienmanagement und öffentliche Kommunikation [EPUB ebook]
Der Einsatz von Medien in Unternehmensfuhrung und Marketing

Підтримка

Обкладинка Thomas Becker: Medienmanagement und öffentliche Kommunikation (ePUB)

Wie setzt man Medien und Kommunikation ein, um unternehmerische Ziele zu erreichen? Das ist das Thema des Fachgebiets Medienmanagement. Im Medienmanagement unterscheidet man zwei Disziplinen: Medien und Kommunikation als Mittel der Unternehmensführung sowie Medien und Kommunikation als strategisches Instrument im Marketing. Beide Aspekte stellt das Lehrbuch Medienmanagement und öffentliche Kommunikation für Studium und Berufspraxis vor und dient damit als Kompass für die Anwendung erfolgreicher Unternehmenskommunikation.

€25.72

Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!

Мова Німецька ● Формат EPUB ● ISBN 9783658008871 ● Видавець Springer Fachmedien Wiesbaden ● Опубліковано 2014 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 6339821 ● Захист від копіювання Adobe DRM

Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

90 292 Електронні книги в цій категорі

Обкладинка Steven Reed: Japanese Electoral Politics

Steven Reed: Japanese Electoral Politics

The old Japanese single-party system collapsed in 1993, but a new system has not yet fully evolved. Following the most significant party reform in Japanese history, this book analyses the most recent …

Обкладинка Anna Baldinetti: The Origins of the Libyan Nation

Anna Baldinetti: The Origins of the Libyan Nation

Libya is a typical example of a colonial or external creation. This book addresses the emergence and construction of nation and nationalism, particularly among Libyan exiles in the Mediterranean regi …

Обкладинка Elena (University of Manchester, UK) Barabantseva: Overseas Chinese, Ethnic Minorities and Nationalism

Elena (University of Manchester, UK) Barabantseva: Overseas Chinese, Ethnic Minorities and Nationalism

Elena Barabantseva looks at the close relationship between state-led nationalism and modernisation, with specific reference to discourses on the overseas Chinese and minority nationalities. The inter …

Обкладинка Kashiko (Japan Women's University, Tokyo, Japan) Kodate & Naonori Kodate: Japanese Women in Science and Engineering

Kashiko (Japan Women’s University, Tokyo, Japan) Kodate & Naonori Kodate: Japanese Women in Science and Engineering

The gender gap in science, technology, engineering and mathematics (STEM) varies greatly from country to country, and the number of Japanese women in these fields remains relatively few. This prompts …

Обкладинка Avi Kober: Israel''s Wars of Attrition

Avi Kober: Israel”s Wars of Attrition

This book analyzes the way Israel has coped with nine wars of attrition from the 1950s to the recent Second Lebanon War (2006), questioning the belief that Western democracy cannot sustain prolonged …

Обкладинка Elspeth Thomson: The Chinese Coal Industry

Elspeth Thomson: The Chinese Coal Industry

The coal industry has been and continues to be of critical importance for China”s economic modernization. With its huge labour force, country-wide infrastructure, and vital strategic importance for …

Обкладинка Carlos Closa: The Politics of Ratification of EU Treaties

Carlos Closa: The Politics of Ratification of EU Treaties

Since its inception, the European Union (EU) has revised its foundational treaties several times, resulting in national ratification processes involving different actors, with varying success. This b …

Обкладинка Jiyoung (Singapore Management University) Song: A History of Human Rights Society in Singapore

Jiyoung (Singapore Management University) Song: A History of Human Rights Society in Singapore

To celebrate Singapore’s fiftieth anniversary for its independence from Malaysia in 2015, 35 students, academics and activists came together to discuss and write about pioneering Singaporean human ri …

Обкладинка Nagel Klaus-Jurgen & Ferran Requejo: Federalism beyond Federations

Nagel Klaus-Jurgen & Ferran Requejo: Federalism beyond Federations

Since the end of the Second World War, a set of democratic European countries have established a decentralized system of government based on federal or regional patterns. Some of these systems initia …

Обкладинка Isik Ozel: State-Business Alliances and Economic Development

Isik Ozel: State-Business Alliances and Economic Development

This book argues that a key dynamic behind economic development in the emerging markets is the coordination between the state and businesses. Exploring the links between institutions, state–business …

Наступна сторінка >>>