Wilhelm Dangelmaier & Stefan Helmke 
Praxis des Customer Relationship Management [PDF ebook] 
Branchenlosungen und Erfahrungsberichte

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their p …

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and soci …

This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, h …

Business Automation and Its Effect on the Labor Force informs business managers on new technologies that can make their industries more efficient. This book provides a primer on quantum computing, ar …

This is a rags-to-riches story about a man who came from a Greek village, born to a father with three years‘ schooling and an illiterate mother, whose down-to-earth Greek values formed the foundation …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

The digital age represents a profound shift, building upon the industrial age’s foundations of technological breakthroughs like the steam engine, electricity, and computers. Just as the industrial re …

First Published in 2004. This is Volume III of four on the collected papers of James Meade and looks at International Economics. James Meade was Professor of Commerce London School of Economics from …

This volume analyses and presents the results of the trade, service and financial operations between any given country and the rest of the world. Among other issues the volume discusses tax measures …

We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and …