Ebook > Sozialwissenschaft > Wirtschaft > Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF)

Wolfgang Fuchs & Fritz Unger
Management der Marketing-Kommunikation [PDF ebook]

Support

Cover von Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF)

Das gesamte Instrumentarium moderner Marketing-Kommunikation wird in diesem Buch behandelt. Ausgehend von strategischen Analysen finden sich Ausführungen zu allen denkbaren Instrumenten der Kommunikationspolitik: Werbung, Verkaufsförderung, Öffentlichkeitsarbeit finden ebenso Berücksichtigung wie neue Formen der Marktkommunikation, wie Product Placement, Sponsoring, Event Marketing oder der Einsatz neuer Medien insbesondere im Rahmen des Internet. Weitere Schwerpunkte sind Themen der Budgetierung, der Mediaplanung, der Zusammenarbeit mit Werbeagenturen sowie Fragen der Erforschung der Wirkung jeglicher Marketing-Kommunikation. Das Buch wird durch ein Kapitel zur Psychologie der Marktkommunikation und ein weiteres Kapitel zu Fragen internationaler Marktkommunikation abgerundet.

€34.19

Dieses Ebook kaufen – und ein weitere GRATIS erhalten!

Sprache Deutsch ● Format PDF ● ISBN 9783540275343 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2005 ● herunterladbar 3 mal ● Währung EUR ● ID 6316048 ● Kopierschutz Adobe DRM

erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

Wolfgang Fuchs Fritz Unger

252.708 Ebooks in dieser Kategorie

Cover von Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

Akhil (University of Pennsylvania, USA) Kumar: Business Process Management

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

Cover von P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

P. Mary (Jaipuria Institute of Management, India) Jeyanthi & A. (PSG Institute of Management, India) Mansurali: Marketing Analytics

With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. …

Cover von Janet Morrison: The Global Business Environment

Janet Morrison: The Global Business Environment

This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its …

Cover von Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

Anu Pandita & Deepu Pandita: CRISPR/Cas-Mediated Genome Editing in Plants

With over 820 million people facing hunger in today’s world, the need of the hour is the design of plant varieties with high yield, improved traits, and resistance properties in order to mitigate the …

Cover von Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Phillip G. (Corvus International, Chicago, Illinois, USA) Armour: The Laws of Software Process

Within one generation, software has become one of the principal sources of wealth in the world. The development and use of software has grown faster than for any artifact in the history of the world. …

Cover von Grace Ann (New Mexico State University, USA) Rosile: Tribal Wisdom for Business Ethics

Grace Ann (New Mexico State University, USA) Rosile: Tribal Wisdom for Business Ethics

Long before Columbus, American Indians had trading routes all across the Americas. How did they maintain this extensive network of trading relationships through the centuries? In this ground-breaking …

Cover von Suchand Datta & Prahlad Deb: Spices

Suchand Datta & Prahlad Deb: Spices

Indian spices are famous across the globe and have attracted food lovers for ages. With the increasing awareness of health through foods, people are now more conscious about the health and nutraceuti …

Cover von Jin Lee: Perfect Sport Betting System

Jin Lee: Perfect Sport Betting System

Is a splendid book which features an incredible betting system for European football. Read the book and …

Cover von Arvind K. Birdie: The Future of Organizations

Arvind K. Birdie: The Future of Organizations

This volume provides valuable insights into how organizations are changing and evolving and how human resource personnel, employers, and employees are reacting to these emerging workplace transitions …

Cover von Mohammad (Rice University, Houston, TX, USA) Tavakkoli & Francisco M. (Rice University, Houston, TX, USA) Vargas: Asphaltene Deposition

Mohammad (Rice University, Houston, TX, USA) Tavakkoli & Francisco M. (Rice University, Houston, TX, USA) Vargas: Asphaltene Deposition

As global consumption of fossil fuels such as oil increases, previously abundant sources have become depleted or plagued with obstructions. Asphaltene deposition is one of such obstructions which can …

nächste Seite >>>