Електронна книга > Обществознание > Эконом > Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF)

Wolfgang Fuchs & Fritz Unger
Management der Marketing-Kommunikation [PDF ebook]

поддержка

Обложка Wolfgang Fuchs & Fritz Unger: Management der Marketing-Kommunikation (PDF)

Das gesamte Instrumentarium moderner Marketing-Kommunikation wird in diesem Buch behandelt. Ausgehend von strategischen Analysen finden sich Ausführungen zu allen denkbaren Instrumenten der Kommunikationspolitik: Werbung, Verkaufsförderung, Öffentlichkeitsarbeit finden ebenso Berücksichtigung wie neue Formen der Marktkommunikation, wie Product Placement, Sponsoring, Event Marketing oder der Einsatz neuer Medien insbesondere im Rahmen des Internet. Weitere Schwerpunkte sind Themen der Budgetierung, der Mediaplanung, der Zusammenarbeit mit Werbeagenturen sowie Fragen der Erforschung der Wirkung jeglicher Marketing-Kommunikation. Das Buch wird durch ein Kapitel zur Psychologie der Marktkommunikation und ein weiteres Kapitel zu Fragen internationaler Marktkommunikation abgerundet.

€34.58

Купите эту электронную книгу и получите еще одну БЕСПЛАТНО!

язык немецкий ● Формат PDF ● ISBN 9783540275343 ● издатель Springer Berlin Heidelberg ● опубликованный 2005 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6316048 ● Защита от копирования Adobe DRM

Требуется устройство для чтения электронных книг с поддержкой DRM

Больше книг от того же автора (ов) / редактор

Wolfgang Fuchs Fritz Unger

259 915 Электронные книги в этой категории

Обложка Andreas (Hinterhuber and Partners, Austria) Hinterhuber & Stephan (Value Innoruption Advisors, USA) Liozu: The ROI of Pricing

Andreas (Hinterhuber and Partners, Austria) Hinterhuber & Stephan (Value Innoruption Advisors, USA) Liozu: The ROI of Pricing

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core func …

Обложка Nong Hong & Gordon Houlden: Maritime Order and the Law in East Asia

Nong Hong & Gordon Houlden: Maritime Order and the Law in East Asia

Many of the maritime disputes today represent a competing interest of two groups: coastal states and user states. This edited volume evaluates the role of the United Nations Convention on the Law of …

Обложка Richard T. Enander: Hazardous Waste Tracking and Cost Accounting Practice

Richard T. Enander: Hazardous Waste Tracking and Cost Accounting Practice

Environmental challenges have never been greater than today. There is the need for the utmost accuracy in the efforts to track the use, manufacture, processing, treatment, and disposal of toxic and h …

Обложка Sima lieberman: The Contemporary Spanish Economy

Sima lieberman: The Contemporary Spanish Economy

First Published in 2005. This title studies the 1981 insurrection of the Spanish »Guardia Civil», motivated by political and economic factors. The politico-economic causes of the February incident …

Обложка Michel Zouboulakis: The Varieties of Economic Rationality

Michel Zouboulakis: The Varieties of Economic Rationality

The concept of economic rationality is important for the historical evolution of Economics as a scientific discipline. The common idea about this concept -even between economists- is that it has a un …

Обложка Karin (Leadership Development Institute (LDI) International, USA) Klenke: Qualitative Research in the Study of Leadership

Karin (Leadership Development Institute (LDI) International, USA) Klenke: Qualitative Research in the Study of Leadership

The book is divided into four parts: (1) foundations of qualitative research methods consisting of a chapter summarizing the various qualitative paradigms and a research methods chapter illuminating …

Обложка David Sykes: An Engineer''s Guide to Influencing and Persuading

David Sykes: An Engineer»s Guide to Influencing and Persuading

Do you struggle to get your ideas accepted and sometimes think, as people talk over you, perhaps I»m invisible? If so, this book will provide you with a road map for change. It presents the subject …

Обложка Kevin Keasey & Helen Short: Managerial Labour Markets in Small and Medium-Sized Enterprises

Kevin Keasey & Helen Short: Managerial Labour Markets in Small and Medium-Sized Enterprises

Focussing on the relatively few small firms which grew rapidly, this book, originally published in 1993 uses face-to-face interviews as well as published records to identify and analyse the manageria …

Обложка K. Basu: Agrarian Structure and Economic Underdevelopment

K. Basu: Agrarian Structure and Economic Underdevelopment

Kaushik Basu (Cornell University) explores the relation between agrarian institutions and economic development. …

Обложка Robert Boyden Lamb: Property Markets and the State in Adam Smith''s System

Robert Boyden Lamb: Property Markets and the State in Adam Smith»s System

This book, first published in 1987, is an attempt to explain Adam Smith’s theory of property. The author examines Smith’s theory in the context of The Wealth of Nations, and explores what Smith said, …

Следущая страница >>>