Aki Choklat 
Menswear Trends [EPUB ebook] 

Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men»s fashion. With designer and educator Aki Choklat you»ll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast.



Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you»ll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio.




Industry Insight Interviews:

Peter Betsche, CEO, Arvenco

David Edgar, one of the founding partners of Bureaux Design Associates (BDA)

Michael Fisher, Creative Director – Menswear, Fashion Snoops

Jaana Jätyri, founder of Trendstop

Volker Ketteniss, Head of Menswear, WGSN

Sandy Mac Lennan, founder of East Central Studios

Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide

Barbara Vinken, Chair of Comparative and French Literature, University of Munich

Geraldine Wharry, founder of Trend Atelier