Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men”s fashion. With designer and educator Aki Choklat you”ll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast.
Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you”ll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio.
Industry Insight Interviews:
Peter Betsche, CEO, Arvenco
David Edgar, one of the founding partners of Bureaux Design Associates (BDA)
Michael Fisher, Creative Director – Menswear, Fashion Snoops
Jaana Jätyri, founder of Trendstop
Volker Ketteniss, Head of Menswear, WGSN
Sandy Mac Lennan, founder of East Central Studios
Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide
Barbara Vinken, Chair of Comparative and French Literature, University of Munich
Geraldine Wharry, founder of Trend Atelier
Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you”ll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio.
Industry Insight Interviews:
Peter Betsche, CEO, Arvenco
David Edgar, one of the founding partners of Bureaux Design Associates (BDA)
Michael Fisher, Creative Director – Menswear, Fashion Snoops
Jaana Jätyri, founder of Trendstop
Volker Ketteniss, Head of Menswear, WGSN
Sandy Mac Lennan, founder of East Central Studios
Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide
Barbara Vinken, Chair of Comparative and French Literature, University of Munich
Geraldine Wharry, founder of Trend Atelier
€46.26
Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!
định dạng EPUB ● Trang 216 ● ISBN 9781474269735 ● Nhà xuất bản Bloomsbury Publishing ● Được phát hành 2020 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 7654331 ● Sao chép bảo vệ Adobe DRM
Yêu cầu trình đọc ebook có khả năng DRM
Thêm sách điện tử từ cùng một tác giả / Biên tập viên
6.351 Ebooks trong thể loại này
