Alex Cole 
Analysis of Etisalat [PDF ebook] 

Seminar paper from the year 2011 in the subject Business economics – Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: Etisalat refers to a multinational organization found in the Middle East and operates in a total of 17 countries global wide. The company is well known for its consumer products such as electronics which include mobile television, data services and broadband internet technology. Among the most renowned product of this company is the 3G and 2G robust which have provided the fastest means of internet connections. Alongside its electronic production, Etisalat also engages itself in other activities such as the social activities which contribute greatly to the image building of the company. One of the social activities of this company is improving the livelihoods of the people in the society taking into consideration the cultural diversities in these societies.
Equipping the employees with the necessary skills and knowledge required in their various fields of specialization is one of the key objectives of this company. This is achieved through the provision of training programs such as the internship and the summer training. The training opportunities also help in developing competencies among the organization’s employees hence, acquiring the necessary skills to handle various challenges. Through the provision of these training opportunities, the organization will be able to achieve its goal of improving the lives of communities through training the younger generation (Sims, 78).
These training programs also aim at developing and providing wider learning opportunities to both the staff and the other selected participants. This is achieved through the provision of training programs which goes to helping in the development of both the technical and the hand experience of performing various tasks. Training programs helps the staff members identify their abilities and capacity to do varied activities. Through community involvement in the initiation of the various training programs, it will lead to community ownership of the program and also sustainability (Sloman, 124).