Publicidad, Marketing

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No m …

Rockin’ ROI is a beginner’s guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding costly pitfalls.  Learn three phases to successful marketing: planning …

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. The …

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). …

Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an up …

Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, w …

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don’t just buy brands. They u …

‘101 Digital Marketing Rules for Your Small Business Success’ is the ultimate guide for small business professionals seeking to navigate the complex world of digital marketing. In today’s fast-paced …

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market–anywhere. Government contract tracking firm Onvia estimates that governmen …

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important–and difficult–marketing problems companies …