विज्ञापन, विपणन

Rockin’ ROI is a beginner’s guide to marketing for ecommerce entrepreneurs who need results from the get-go, while avoiding costly pitfalls.  Learn three phases to successful marketing: planning …

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. The …

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). …

Account-Based Marketing is changing the discipline of marketing–Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the …

Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an up …

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don’t just buy brands. They u …

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market–anywhere. Government contract tracking firm Onvia estimates that governmen …

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competiti …

A six-step plan for driving a wedge between the competition and thecustomer For sales people, convincing a potential customer to choose themover the competition is no easy task, and especially when t …

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, e …