Publicidad, Marketing

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Imp …

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer’s top of mind, top of wallet, and top of their ‘to-do’ list Anthony Parinello’s …

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So wh …

Profit doesn’t drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replac …

What if you could focus your small business advertising efforts on the things that are proven to work?  Many small business owners are frustrated with their marketing efforts because 80% of thei …

The gap between what you think you offer and what your audience believes you offer is a messaging problem. It is hard to recognize because it initially appears to be an implementation or execution is …

The collected wisdom of some of the world’s most influential environmental movers and shakers is brought together in this one book. The chosen gurus consists both of ‘thinkers’ – those who have set t …

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to tenessential rules and provides entertaining examples and simple stepsfor ap …

The book consolidates the practical tips and concepts that shaped the authors work with organizations and individuals around the world. It is written to allow people to benefit from what hitherto was …

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing managemen …