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A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today’s sophisticated con …

The gap between what you think you offer and what your audience believes you offer is a messaging problem. It is hard to recognize because it initially appears to be an implementation or execution is …

All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel o …

Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Imp …

The author of the bestseller Selling to VITO returns with a 10-step plan for getting to the Very Important Top Officer’s top of mind, top of wallet, and top of their ‘to-do’ list Anthony Parinello’s …

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So wh …

Profit doesn’t drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replac …

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing managemen …

The collected wisdom of some of the world’s most influential environmental movers and shakers is brought together in this one book. The chosen gurus consists both of ‘thinkers’ – those who have set t …

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to tenessential rules and provides entertaining examples and simple stepsfor ap …