Christopher Lochhead & Eddie Yoon 
The Meta Problem [EPUB ebook] 
Will Facebook’s New Category & Brand Work?

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:

categorypirates.substack.com

When you hear the word ‘Facebook, ‘ what comes to mind?

Is it a fun blue logo?

Is it bubbly emojis and Like buttons that bounce when you tap them?

Or is it…

• Facebook’s track record on free speech?


• Lying about their record on hate speech?


• Racially insensitive comments on overly sensational news articles going viral?

Facebook is like the friend we all had in junior high and high school that you liked and enjoyed being around, even shared things with-but deep down you wondered if this person was gossiping about you behind your back.

You are wary about this person, but also can’t resist hearing the gossip about other people’s lives.

Now what do you do?

In this ‘mini-book’ you will learn:

• How Facebook prioritizes itself over its users, and why the information we hand over doesn’t justify the return.


• Why Google is the most trusted brand in the world, and why Facebook lacks trust.


• How The Facebook Files, an investigative journalism series by the Wall Street Journal, highlights flaws with the platform.


• What can happen when companies choose profits over safety, and why Meta can’t shake Facebook’s reputation.


• Why the CEOs, entrepreneurs, and small business owners doing the Category Design matter just as much as the Category Design.

Short, sweet, and jam-packed with incredibly valuable insights, this ‘mini-book’ discusses how Meta’s vision for a fully immersive future will flop if it doesn’t give to people, help people, and protect people.