Esmeralda & Juan Miguel 
Analyzing the Cultural Diversity of Consumers in the Global Marketplace [EPUB ebook] 

Soporte

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

€257.65
Métodos de pago
¡Compre este libro electrónico y obtenga 1 más GRATIS!
Idioma Inglés ● Formato EPUB ● ISBN 9781466682641 ● Editor Esmeralda & Juan Miguel ● Editorial IGI Global ● Publicado 2015 ● Descargable 3 veces ● Divisa EUR ● ID 8056404 ● Protección de copia Adobe DRM
Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

254.379 Ebooks en esta categoría