The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
€257.65
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● ISBN 9781466682641 ● संपादक Esmeralda & Juan Miguel ● प्रकाशक IGI Global ● प्रकाशित 2015 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 8056404 ● कॉपी सुरक्षा Adobe DRM
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