Gordon Foxall 
Interpreting Consumer Choice [EPUB ebook] 
The Behavioural Perspective Model

Soporte

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to...

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Formato EPUB ● Páginas 200 ● ISBN 9781135238087 ● Editorial Taylor and Francis ● Publicado 2009 ● Descargable 6 veces ● Divisa EUR ● ID 2644864 ● Protección de copia Adobe DRM
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