Gordon Foxall 
Interpreting Consumer Choice [EPUB ebook] 
The Behavioural Perspective Model

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Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to...

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Format EPUB ● Halaman 200 ● ISBN 9781135238087 ● Penerbit Taylor and Francis ● Diterbitkan 2009 ● Diunduh 6 kali ● Mata uang EUR ● ID 2644864 ● Perlindungan salinan Adobe DRM
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