During economic contractions, it becomes much more difficult to
sell your products, maintain your customer base, and gain market
share. Mistakes become more costly, and failure becomes a real
possibility for all those who are not able to make the transition.
But imagine being able to sell your products when others cannot,
being able to take market share from both your competitors, and
knowing the precise formulas that would allow you to expand your
sales while others make excuses.
If You’re Not First, You’re Last is about how
to sell your products and services–despite the
economy–and provides the reader with ways to capitalize
regardless of their product, service, or idea. Grant shares his
proven strategies that will allow you to not just continue to sell,
but create new products, increase margins, gain market share and
much more. Key concepts in If You’re Not First,
You’re Last include:
* Converting the Unsold to Sold
* The Power Schedule to Maximize Sales
* Your Freedom Financial Plan
* The Unreasonable Selling Attitude
Tabla de materias
Introduction v
Chapter 1 Four Responses to Economic Contractions 1
Chapter 2 Power Base Reactivation 23
Chapter 3 Past Client Reactivation 33
Chapter 4 The Most Effective Call to Advance and Conquer 45
Chapter 5 Converting the Unsold 57
Chapter 6 Multiply through Existing Clients 71
Chapter 7 Delivering at ‘Wow’ Levels 81
Chapter 8 The Importance of Price 89
Chapter 9 Activate Second Sale to Boost Profits 97
Chapter 10 The Value-Added Proposition 105
Chapter 11 Act Hungry 113
Chapter 12 Expand Acceptable Client Profile 121
Chapter 13 Effective Marketing Campaigns 127
Chapter 14 Repackaging for Increased Profits 137
Chapter 15 The Power Schedule to Advance and Conquer 147
Chapter 16 An Advance-and-Conquer Attitude 161
Chapter 17 Your Freedom Financial Plan 175
Chapter 18 The Most Important Skill Needed to Advance and Conquer 185
Chapter 19 The Unreasonable Attitude 199
Conclusion How to Guarantee Your Position 209
Afterword 215
Glossary 219
Index 249
Sobre el autor
Grant Cardone is an international sales expert, sales trainer, motivational speaker, and author. He is a regular guest on Fox TV, a weekly contributor for The Huffington Post, and has written articles for many other major sites. He has created three multimillion-dollar companies: Cardone Training Technologies in Los Angeles; the online virtual sales training site at www.virtualsalestraining.com; and The Cardone Group in Orlando, Florida. Grant currently lives in Hollywood, California, with his wife and daughter.
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