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Helmut Kohlert
Internationales Marketing für Ingenieure [PDF ebook]

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Portada de Helmut Kohlert: Internationales Marketing für Ingenieure (PDF)

Dieses Buch richtet sich an Techniker/Ingenieure, die mit dem Markteintritt in ausländischen Märkten konfrontiert werden und dort verschiedenste Aufgabenstellungen lösen müssen. Die Wirtschaft ist in vielen ausländischen Märkten stabil, zukunftsorientiert und interessiert an innovativen Produkten. Aber der Eintritt in diese Märkte erscheint schwierig und riskant – für kleine und mittlere Unternehmen oft zu riskant. Der besonderen Situation von kleinen und mittelständischen Unternehmen widmet sich dieses Buch, indem an konkreten Fällen aus der Praxis praktikable Wege aufgezeigt werden.

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Idioma Alemán ● Formato PDF ● Páginas 311 ● ISBN 9783486594935 ● Tamaño de archivo 3.4 MB ● Editorial De Gruyter ● Ciudad Berlin/München/Boston ● Publicado 2009 ● Edición 1 ● Descargable 24 meses ● Divisa EUR ● ID 8698907 ● Protección de copia Adobe DRM

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