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Helmut Kohlert
Internationales Marketing für Ingenieure [PDF ebook]

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Cover of Helmut Kohlert: Internationales Marketing für Ingenieure (PDF)

Dieses Buch richtet sich an Techniker/Ingenieure, die mit dem Markteintritt in ausländischen Märkten konfrontiert werden und dort verschiedenste Aufgabenstellungen lösen müssen. Die Wirtschaft ist in vielen ausländischen Märkten stabil, zukunftsorientiert und interessiert an innovativen Produkten. Aber der Eintritt in diese Märkte erscheint schwierig und riskant – für kleine und mittlere Unternehmen oft zu riskant. Der besonderen Situation von kleinen und mittelständischen Unternehmen widmet sich dieses Buch, indem an konkreten Fällen aus der Praxis praktikable Wege aufgezeigt werden.

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Language German ● Format PDF ● Pages 311 ● ISBN 9783486594935 ● File size 3.4 MB ● Publisher De Gruyter ● City Berlin/München/Boston ● Published 2009 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 8698907 ● Copy protection Adobe DRM

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