Organizations make thousands of automated, operational decisions every week-from targeted pricing of products to
determining which customers get automatic approval, from customizing website navigation and content to satisfying
regulatory mandates. How well they make these decisions drives their profitability, makes or breaks their reputation and
powers customer satisfaction.
How these decisions are made is one of a company’s most important assets.&nb...
Tabla de materias
Preface To The Second Edition
Why Write This Book?
This Book In Context
Who Should Read This Book
The Value Of Decision Management And Decision Modeling
...Sobre el autor
Jan Purchase has been working in investment banking for 25 years, the last 20 of which he has focused exclusively on the use of business decisions, decision modeling ...