Jean Umiker-Sebeok 
Marketing and Semiotics [PDF ebook] 
New Directions in the Study of Signs for Sale

Language and culture play a critical role in the teaching of mathematics and this role intensifies when considering the teaching of mathematics in dual language classrooms. This book unpacks lessons …

During the COVID-19 pandemic, public health recommendations for physical distancing created an urgent need for new and remixed online and distance ways of preparing, teaching, and assessing learning …

This book presents the vocabulary of a continually evolving and fundamental technical field which is finding ever broad applications in industry. It provides special attention to the language of …

This book deals with the questions asked about the L2 acquisition process within different research paradigms, examines the results found in each approach, and evaluates the contributions of each to …

What occurs within coma? What does the coma patient experience? How does the patient perceive the world outside of coma, if at all? The simple answer to these questions is that we don»t know. Yet …

This volume invites us to revisit ideology, censorship and translation by adopting a variety of perspectives. It presents case studies and theoretical analyses from different chronological periods an …

Jürgen Trabant reads the profound insights into human semiosis contained in Vico»s »sematology» as both a spirited rejection of Cartesian philosophy and an early critique of enlightened …

Americanized Spanish Culture explores the intricate transcultural dialogue between Spain and the United States since the late 19th century. The term ‘Americanized’ reflects the influence of Ameri …

The Dictionary of Oriental Literatures fills a long-felt gap in Western literature by presenting a concise summary, in three volumes and about 2000 articles, of practically all the literatures of Asi …