Jean Umiker-Sebeok 
Marketing and Semiotics [PDF ebook] 
New Directions in the Study of Signs for Sale

First published in 1987, the Dictionary of Jargon expands on its predecessor Newspeak (Routledge Revivals, 2014) as an authoritative reference guide to specialist occupational slang, or jargon. Conta …

First published in 1982, this title grew from a series of essays on various aspects of narrative style; the result is a finished product that melds literary theory with linguistic methodology. It is …

Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using …

In this ground breaking work of synthesis, Monika Fludernik combines insights from literary theory and linguistics to provide a challenging new theory of narrative. This book is both an historical su …

HOW DO LANGUAGES LIVE AND DIE? WHAT ROLE DOES TRANSLATION PLAY IN HELPING LANGUAGES TO THRIVE? ARE POLYGLOTS VIEWED WITH SUSPICION, GIVEN THE LINKS BETWEEN LANGUAGE AND IDENTITY? IS THE MAINTENANCE A …

This text focuses on two major issues: the nature of scientific inquiry and the relations between scientific disciplines. Designed to introduce the basic issues and concepts in the philosophy of scie …

Translating Institutions outlines a framework for research on translation in institutional settings, using the Finnish translation unit at the European Commission as a case study. Because of their fo …

This volume, first published in 1960 to commemorate the one hundredth birthday of Jespersen, collects together as many of his writings as possible in order to allow students of the English language, …

Subject and Object in Modern English, first published in 1979, deals with subjects in the English language (one of the two main constituents of a clause), first comparing two possible notions of deri …

The present volume is part of a general renaissance in the study of rhetoric and bears testimony to a discipline undergoing rapid and exciting change. It draws together established and newer scholars …