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Jim Bell & Stephen Brown 
Marketing Apocalypse [EPUB ebook] 
Eschatology, Escapology and the Illusion of the End

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Portada de Jim Bell & Stephen Brown: Marketing Apocalypse (ePUB)

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

€75.50
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Idioma Inglés ● Formato EPUB ● Páginas 312 ● ISBN 9781134689255 ● Editor Jim Bell & Stephen Brown ● Editorial Taylor and Francis ● Publicado 2003 ● Descargable 6 veces ● Divisa EUR ● ID 2602188 ● Protección de copia Adobe DRM
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