The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
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语言 英语 ● 格式 EPUB ● 网页 312 ● ISBN 9781134689255 ● 编辑 Jim Bell & Stephen Brown ● 出版者 Taylor and Francis ● 发布时间 2003 ● 下载 6 时 ● 货币 EUR ● ID 2602188 ● 复制保护 Adobe DRM
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