Ebook > Ciencias sociales > Economía > Jorn Redler & Sebastian Ullrich: Marketing klipp & klar (ePUB)

Jorn Redler & Sebastian Ullrich
Marketing klipp & klar [EPUB ebook]

Soporte

Portada de Jorn Redler & Sebastian Ullrich: Marketing klipp & klar (ePUB)

Dieses Buch bietet eine kompakte Einführung in wesentliche Themengebiete des modernen Marketing. Als kundenorientierte Perspektive auf die Unternehmensführung ist Marketing eines der Kerngebiete der Managementforschung und -lehre. Besondere Aufmerksamkeit erhält dabei die verhaltenswissenschaftliche Fundierung der Inhalte. Zahlreiche Beispiele veranschaulichen die Themen, und Mindmaps am Ende jedes Kapitels erleichtern das Durchdringen der Zusammenhänge zwischen den einzelnen Themenfeldern.

Das Buch richtet sich an Studierende der Wirtschaftswissenschaften und angrenzender Disziplinen sowie an Praktikerinnen und Praktiker, die sich einen aktuellen Überblick über das Thema Marketing verschaffen möchten.

€17.80

¡Compre este libro electrónico y obtenga 1 más GRATIS!

Idioma Alemán ● Formato EPUB ● ISBN 9783658345389 ● Editorial Springer Fachmedien Wiesbaden ● Publicado 2022 ● Descargable 3 veces ● Divisa EUR ● ID 8318069 ● Protección de copia Adobe DRM

Requiere lector de ebook con capacidad DRM

Más ebooks del mismo autor / Editor

Jörn Redler Sebastian Ullrich

251.969 Ebooks en esta categoría

Portada de Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Supply Chain 4.0 has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest te …

Portada de Nikolaos T. Christou & . Petr Vanicek: Geoid and its Geophysical Interpretations

Nikolaos T. Christou & . Petr Vanicek: Geoid and its Geophysical Interpretations

Geoid and its Geophysical Interpretations explains how an accurate geoid can be constructed and used for a variety of applied and theoretical geophysical purposes. The book discusses existing …

Portada de Urs Birchler & Monika (Universitat St. Gallen, Switzerland) Butler: Information Economics

Urs Birchler & Monika (Universitat St. Gallen, Switzerland) Butler: Information Economics

This new text book by Urs Birchler and Monika Butler is an introduction to the study of how information affects economic relations. The authors provide a narrative treatment of the more formal conc …

Portada de Anastasia Nesvetailova: Shadow Banking

Anastasia Nesvetailova: Shadow Banking

Shadow banking – a system of credit creation outside traditional banks – lies at the very heart of the global economy. It accounts for over half of global banking assets, and represents a third of th …

Portada de Harold H. Mann: Social Framework of Agriculture

Harold H. Mann: Social Framework of Agriculture

First Published in 1968. Dr. Harold H. Mann was during his lifetime an acknowledged authority on applied science and agriculture in England, the Middle East and India, but it is less widely known …

Portada de Kurt Decker: Hiring Legally

Kurt Decker: Hiring Legally

The principles, procedures, and policies applicable to hiring are reviewed by this book to assist in minimizing litigation risks for employers and acquainting employees with these employer procedures …

Portada de Juan C.G. Galindo & Francisco A. Macias: Allelopathy

Juan C.G. Galindo & Francisco A. Macias: Allelopathy

Most, if not all, books on allelopathy cover the ecological, agronomic, and descriptive physiological aspects. And although the amount of papers published on the chemical aspects and mode of action …

Portada de Akosua Sarpong (IHE Institute for Water Education, Delft, The Netherlands) Boakye-Ansah: Pro-Poor Strategies in Urban Water Provisioning

Akosua Sarpong (IHE Institute for Water Education, Delft, The Netherlands) Boakye-Ansah: Pro-Poor Strategies in Urban Water Provisioning

Water utilities are the main instrument for countries to achieve universal service coverage. In pursuing universal service coverage, water utilities have turned to pro-poor water services to extend w …

Portada de J. Kent (Project Management Solutions, Inc., Glen Mills, Pennsylvania, USA) Crawford: Project Management Maturity Model

J. Kent (Project Management Solutions, Inc., Glen Mills, Pennsylvania, USA) Crawford: Project Management Maturity Model

Assisting organizations in improving their project management processes, the Project Management Maturity Model defines the industry standard for measuring project management maturity and agile and ad …