Catalog > Social Sciences > Economy > Jorn Redler & Sebastian Ullrich: Marketing klipp & klar (ePUB)

Jorn Redler & Sebastian Ullrich
Marketing klipp & klar [EPUB ebook]

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Cover of Jorn Redler & Sebastian Ullrich: Marketing klipp & klar (ePUB)

Dieses Buch bietet eine kompakte Einführung in wesentliche Themengebiete des modernen Marketing. Als kundenorientierte Perspektive auf die Unternehmensführung ist Marketing eines der Kerngebiete der Managementforschung und -lehre. Besondere Aufmerksamkeit erhält dabei die verhaltenswissenschaftliche Fundierung der Inhalte. Zahlreiche Beispiele veranschaulichen die Themen, und Mindmaps am Ende jedes Kapitels erleichtern das Durchdringen der Zusammenhänge zwischen den einzelnen Themenfeldern.

Das Buch richtet sich an Studierende der Wirtschaftswissenschaften und angrenzender Disziplinen sowie an Praktikerinnen und Praktiker, die sich einen aktuellen Überblick über das Thema Marketing verschaffen möchten.

€17.91

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Language German ● Format EPUB ● ISBN 9783658345389 ● Publisher Springer Fachmedien Wiesbaden ● Published 2022 ● Downloadable 3 times ● Currency EUR ● ID 8318069 ● Copy protection Adobe DRM

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