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Klaus Kamps
Politisches Kommunikationsmanagement [PDF ebook]
Grundlagen und Professionalisierung moderner Politikvermittlung

Soporte

Portada de Klaus Kamps: Politisches Kommunikationsmanagement (PDF)

€35.96

Tabla de materias

Das Umfeld: Politik und Medien.- Das Skript: Öffentlichkeitsarbeit, Marketing.- Der Normalfall: Inszenierungsalltag Politik.- Der Ernstfall: Wahlkampf.- Der Einzelfall: Kampagnenkommunikation.- Der Sündenfall: Skandalkommunikation.- Das Potenzial? Internet und Politik.- Kommunikation und politische Strategie.- Resümee.- Epilog: Die Politik und ihre Bedingungen am 11. März 1999, am 14. Dezember 2003, am 8. August 2004 und am 22. Mai 2005.

Sobre el autor

Dr. Klaus Kamps, Politik- und Kommunikationswissenschaftler, Hochschuldozent, derzeit u.a. an der Universität Erfurt.

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Idioma Alemán ● Formato PDF ● Páginas 454 ● ISBN 9783531902517 ● Tamaño de archivo 25.7 MB ● Editorial VS Verlag für Sozialwissenschaften ● Ciudad Wiesbaden ● País DE ● Publicado 2007 ● Descargable 24 meses ● Divisa EUR ● ID 2158900 ● Protección de copia DRM social

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