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Klaus Kamps
Politisches Kommunikationsmanagement [PDF ebook]
Grundlagen und Professionalisierung moderner Politikvermittlung

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Table des matières

Das Umfeld: Politik und Medien.- Das Skript: Öffentlichkeitsarbeit, Marketing.- Der Normalfall: Inszenierungsalltag Politik.- Der Ernstfall: Wahlkampf.- Der Einzelfall: Kampagnenkommunikation.- Der Sündenfall: Skandalkommunikation.- Das Potenzial? Internet und Politik.- Kommunikation und politische Strategie.- Resümee.- Epilog: Die Politik und ihre Bedingungen am 11. März 1999, am 14. Dezember 2003, am 8. August 2004 und am 22. Mai 2005.

A propos de l’auteur

Dr. Klaus Kamps, Politik- und Kommunikationswissenschaftler, Hochschuldozent, derzeit u.a. an der Universität Erfurt.

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Langue Allemand ● Format PDF ● Pages 454 ● ISBN 9783531902517 ● Taille du fichier 25.7 MB ● Maison d’édition VS Verlag für Sozialwissenschaften ● Lieu Wiesbaden ● Pays DE ● Publié 2007 ● Téléchargeable 24 mois ● Devise EUR ● ID 2158900 ● Protection contre la copie DRM sociale

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