Anders Gustafsson is a professor of business administration in the CTF-Service Research Center at Karlstad University, Sweden and holds a part-time position as a professor in marketing at BI Norwegian School of Business, Norway.
1 Ebooks de Lars Witell
Per Kristensson & Peter Magnusson: SERVICE INNOVATION FOR SUSTAINABLE BUSINESS
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept …
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