Anders Gustafsson is a professor of business administration in the CTF-Service Research Center at Karlstad University, Sweden and holds a part-time position as a professor in marketing at BI Norwegian School of Business, Norway.
2 Ebooks por Lars Witell
Anders Gustafsson & Per Kristensson: Service Innovation
All the world’s most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and em …
EPUB
Inglês
DRM
€17.92
Per Kristensson & Peter Magnusson: SERVICE INNOVATION FOR SUSTAINABLE BUSINESS
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. However, service innovation is a multi-fragmented concept wh …
EPUB
Inglês
DRM
€94.99
