Manfred Bruhn 
Marketing [PDF ebook] 
Grundlagen fur Studium und Praxis

Capitalism is historically pervasive. Despite attempts through the centuries to suppress or control the private ownership of commercial assets, production and trade for profit has survived and, ultim …

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

A practical, modern book for managers and leaders who need to know how to get the best from their teams in a 21st century business world. The world of work and the needs of people in the workplace ha …

Financial plans that stimulate growth and eliminate poverty in developing African countries! African Developmental Finance and Business Finance Policy presents theoretical/conceptual and empirical ar …

Economists have not always been on friendly terms with scientists from other fields. More than once, economists have been accused of »imperialism» or criticized for neglecting the insights obtained …

With European Monetary Union well underway, Europe is starting to look at nearby countries and culturally closer continents to define its strategies for the future. In this book, chapters by leading …

This book provides a contemporary perspective on a broad range of international migration problems. It considers recent immigration trends and policies as well as the theory and evidence related to t …

Providing another key contribution to the immensely popular field of law and economics, this book, written by the doyen of the history of economic thought in the US, explores the dynamic relationship …

During the past few decades there has been an advance in the research and development of solving the issue of declining energy resources. Funding by the U.S. government into energy research has risen …

The Levant Company in England was first established in 1592 to help regulate trade with Turkey and the Levant area. Originally published in 1908, this study details the early origins of the company a …